Blog
Our past achievements. Our current endeavours. Our future vision.
Benefits of having an Application for your TV show
Applications can create incredibly engaging and interactive experiences for your audience, while bringing important benefits for your TV show.
Big Brother and SPORT TV Apps – What do they have in common?
At first sight, these two entertainment products have nothing to do with each other. Yet, both applications are top-ranked at the App Stores. Even though each app has totally different features, both provide a rich live audience engagement, interaction, and even profitability.
How to keep users coming back to your App
Launching your app is just the beginning of a long path. Once your app is available for users, you need to make sure that you can keep it relevant. Finding ways to maintain traffic is getting more difficult. Nowadays users have more access to information and more options to choose from. Not only because there are more apps than ever, users are also becoming more demanding.
Applications – From Interaction to Revenues
Applications are powerful new channels that can generate extra revenues and be extremely profitable through fan engagement and interaction.
Viva Superstars changes its name to Magycal
The name Magycal comes naturally to create consistency with the work the company currently does, and also to bond with the scalable platform that underpins the company.
Big Brother’s App shows an impressive number of votes in the first weeks of the TV Show
For the first time in Portugal, the iconic Big Brother reality show has its own fan engagement app, powered by Magycal technology.