Press Room
Best references on our products in the interactive broadcast press.
Magycal revoluciona Opto SIC, SPORT TV TVI, Panda e CNN
Magycal revoluciona digital da Opto SIC, SPORT TV TVI, Panda e CNN-
OPTO passa a estar disponível nas boxes MEO, NOS, Vodafone
No dia em que comemora o trigésimo aniversário a SIC anunciou que a sua plataforma de streaming a OPTO vai estar disponível nas boxes da MEO, NOS e Vodafone.
Magycal renova App da sport tv. Novo layout acompanha Rebranding
A sport tv comemorou os 25 anos com uma nova imagem, num rebranding que teve o dedo da agência de publicidade portuguesa Tux&Gill. A renovação
IBC2023 Innovation Awards: Israel, Portugal, UK make Content Everywhere shortlist
At the IBC Innovation Awards, for the Content Everywhere shortlist, the judges recognised innovations around real time interactive engagement delivering new audiences in Portugal and
IBC Innovation Awards 2023: Israel, Portugal e Reino Unido estão na lista restrita para Content Everywhere
Na IBC Awards, para a lista restrita de Conteúdo Ubíquo, os jurados reconheceram inovações em torno do envolvimento interativo em tempo real que proporcionam novos
Portuguesa Magycal sobe faturação para 1,2 milhões de euros em 2022 e expande presença internacional
A Magycal, responsável pelo desenvolvimento de várias plataformas nos media, totalizou um volume de negócios de cerca de 1,2 milhões de euros em 2022, mais
Media Kit
Company description
Founded by leading digital media experts, Magycal has been at the forefront of revolutionising how people connect with digital content, television shows, and live events.
With our innovative technology and creative mindset, we’ve developed a unique suite of products ranging from an OTT Solution, a Second Screen Platform, and Digital Experiences, empowering our partners with unparalleled audience engagement and effective monetisation strategies.
From the outset with the Cristiano Ronaldo Social Network – Viva Ronaldo, to our award-winning sports OTT for sport tv, the tailored Opto for SIC, and the engaging Panda+ for younger audiences, our journey reflects our commitment to excellence and innovation. Our apps have redefined second screen experiences, offering interactive features that extend beyond the TV screen, such as the TVI Reality app which has hosted multiple Big Brother editions (as well as other popular reality shows) by integrating real-time polls, trivia events, and other social features to transform traditional TV viewing into interactive and engaging experiences.
Our solutions cater to diverse brand needs, creating interactive digital experiences that forge meaningful connections between brands and their audiences. Notable projects include the CNN Portugal app, which enhances the news access and experience, Best Seat, that revolutionised live music shows, and the forward-thinking app for SIC Notícias, which transform news consumption by offering viewers personalised content streams, personalised notifications, and real-time updates.
Our impact is quantifiable: with millions of app downloads worldwide, participation in groundbreaking partnerships, and recognition on international stages such as the IBC Innovation Awards and SportsPro OTT Summit. These achievements are a testament to our role as industry innovators and our influence on the digital engagement landscape.
Today, more than watching, we want people to become part of the experiences. We want to create social, interactive, and immersive activities that transcend the limits of what is possible. We want people to live what they watch.
Company Presentation
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